Marketing Overview
Capricorn Tourism produces regular domestic marketing campaigns to motivate target audiences in the core target markets of Central QLD <400km, Brisbane & SE QLD and the secondary markets interstate in Sydney & Melbourne who offer direct air service access.
Key international markets, although generated from a small volume, are showing good interest in the region, especially from the UK, Germany, rest of Europe, NZ & USA.
Campaign activities use a mix of radio, daily newspapers, niche magazine publications, web sites and partner web sites which can provide access to wider audiences.
Understanding Our Competitive Environment
The main competitive strengths of Central Queensland & Southern Great Barrier are identified as:
- Diversity of experiences across the region offering visitors an authentic holiday
- Proximity to the reef and island attractions of the Southern Great Barrier Reef
- Coastal parks and pristine beaches, spectacular natural attractions, National Parks and gorges
- Excellent range of fishing, golfing and other ‘niche’ holiday experiences
- Unique natural and man-made Geo-Tourism attractions available across the Tropic of Capricorn
- Cultural heritage and Indigenous attractions/sites
- Friendly people & community lifestyle, tropical climate
- Relaxed and peaceful atmosphere
- Good air access on BNE-ROK, MEL-ROK & SYD-ROK routes, serviced by major airlines
