Australian Data Warehouse eKit Documents 
The online tourism education e-kit is an initiative of the National Online Strategy Committee and is funded by all Australian State and Territory tourism offices.
The online marketing e-kit covers everything from the basics of developing a good web site to advanced topics like search engine marketing and online product distribution.
Complete eKit Download & Glossary
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Tourism eKit - Full - 8.29 MB
This download will deliver you all the tutorials detailed below in one document.
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Glossary - 179.2 KB
Terminology and acronyms
The Basics
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Planning my success - 315.16 KB
Find out how travellers book online and what to do to be successful online.
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Initial Assessment of my website - 223.89 KB
A short questionnaire that shows you the health of your website.
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Web Strategy; assessment and components - 546.79 KB
This fact sheet will help you assess your e-readiness level.
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Web Strategy; cost and timings - 203.97 KB
How much does it cost to have successful online strategy
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Finding a good web professional - 309.64 KB
There are many out there but who are the good ones.
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Email best practises - 665.75 KB
What is the email etiquette
Website
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Registering a domain name 101 - 199.81 KB
Where to go and comparisons.
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Domain name: advanced - 143.27 KB
Re-directing pages and more.
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Organising hosting for my site - 208.44 KB
Who will mind your website in cyberspace.
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The Internet, Web 2.0 and the tourism industry - 372.94 KB
Learn what Web 2.0 means and the key considerations for your website.
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Target Market 101 - 432.38 KB
Put yourself in a traveller's shoes.
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Website 101: visual design and content - 307.93 KB
Essentials for a great looking website.
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Video for your website - 825.59 KB
Create and effective short video for your website.
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Website 101: Usability and technology - 222.5 KB
Essentials for an easy to use website.
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What is a content management system? - 160.12 KB
The fundamentals of a good CMS and how it saves you time.
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Images 101 - 487.69 KB
Basics of creating and using images.
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Images: going online - 496.57 KB
Includes and legalities and tips around using images online.
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Security and Backups - 286.31 KB
Don't lose your online materials.
Search Engine Optimisation
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Search Engines 101 - 186.65 KB
How search engines work.
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Critical components of optimising a website - 442.81 KB
Successfully optimise your website.
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Keywords - 276.1 KB
How key are keywords and how to use them for your website.
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Understanding inbound links to my site - 204.59 KB
Types of inbound links and what influences their value.
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Sourcing inbound links - 330.31 KB
Looking for links to your website and how to find them
E-Marketing
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Bringing people to my site with e-marketing - 173.48 KB
Once your site is optimised it's time to bring people to your site.
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Converting a Prospect - 214.34 KB
Convert a guest to your website into a sales prospect.
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Email marketing - 212.6 KB
The steps and protocols around email marketing
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Pay per Click 101 - 223.76 KB
Search engine marketing and how it is cost-effective.
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Setting up a PPC campaign with Google AdWords - 347.42 KB
Gives you knowledge required to set up a PPC campaign.
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Social media for tourism - 417.87 KB
What networks you should join and why.
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Customer reviews and TripAdvisor - 393.33 KB
The critical steps understanding reviews.
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Blogging - 380.75 KB
How to embrace blogging for your business.
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Australian Tourism Data Warehouse - 227.5 KB
Taking advantage of the governments' online marketing tool.
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Tourism Exchange Australia - 300.63 KB
Selling your inventory online through TXA
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Google Tools - 408.82 KB
Reviews different Google tools and how to use them.
E-Marketing
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Online booking systems 101 - 244.06 KB
What are they?
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Online booking systems: advanced - 366.33 KB
Using booking systems and which ones to use.
Analysis and Statistics
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Tracking and reporting - 228.59 KB
Find out what traffic you are getting to your website.
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Google Analytics - 218.38 KB
Gaining perspective through Google statistics tool
Online Distribution
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Online Distribution Advanced - 156.29 KB
Compare online distribution channels and work out what is best for your business.
