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Toolkit

• Introduction to the Tourism Industry
  • Understanding the Tourism Industry
  • Queensland’s Tourism Industry
• Starting a Tourism Business
  • First Steps to Getting Started
  • Developing Your Business Plan
  • Financing your Tourism Business
  • Inbound (International) vs Domestic Markets
  • Tourism/Travel Distribution Systems
  • Pricing Your Tourism Product
• Tourism Marketing
  • Develop an Effective Marketing Plan
  • Online Marketing & Distribution – ATDW eKit
  • Product Packaging
  • Promotion
  • Working with the Media
• Delivering Tourism Experiences
  • Introduction
  • Positioning Your Product to Showcase Experiences
  • Business Development Tools
• Sustainable Tourism Practises
  • Introduction
  • Climate Change Guidelines

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