Branding Capricorn
Capricorn Tourism’s marketing strategy incorporates a series of targeted marketing campaigns.
Our current major campaigns include:
- Experience Central Queensland’s Outback to Southern Great Barrier Reef – Regional Campaign
- Reef to Outback: An Undiscovered Australian Journey – International Campaign
- Dig the Tropic: Outback to the Reef – Themed Touring Campaign
Other major branding initiatives include the annual publication of a suite of promotional material, including the Capricorn Holiday Planner, and regional Visitor Guides.
By offering a range of destination awareness campaigns, holiday itineraries and tourism products, Capricorn Tourism offers visitors the chance to “Take a Real Holiday” – one that offers diverse, authentic and unique experiences.
Whether it’s a coastal holiday enjoying the spectacular Southern Great Barrier Reef and coastline, fossicking for hidden wonders in the Sapphire Gemfields, or escaping to the natural beauty of Carnarvon Gorge, the Capricorn Region has it all, and Capricorn Tourism encourages visitors to recognise the “Real People, Real Places and Real Experiences” this region has to offer.
For more information on the range of current campaigns, please visit the Marketing section.
